Twitter accounts you should be following before starting your advertising career.
People our age are so lucky; we can use our love for social media to increase the chance of getting a job. Yep, you heard that right, by following the right accounts (mainly on twitter) you can feed your mind with great content that will genuinely help you get your dream internship or job.
The content that these accounts tweet out will give you contextual information to speak about when you're in interviews and networking while teaching you masses about the subject.
These are the ones that we would suggest:
Ann Handley (@MarketingProfs)
Ann Handley is the Head of Content for Marketing Profs. Her twitter offers tonnes of tips on marketing and often discusses, retweets and engages with the discussions surrounding the latest trends. Get following.
Jim Connolly (@JimConnolly)
Jim has his own follow-worthy blog about marketing. It keeps you up to date with talks, events, and discusses the best agency work in the marketing world at the moment.
Ad Week is the leading source for marketeers. Giving regularly up-to-date information on news, marketing trends, and agencies. You can rest assured knowing that you'll be consuming and talking about the same content as CEOs in your field.
This is a great account to follow if you're studying or looking to go into advertising and marketing. Their articles are insightful, on trend, and will massively help develop your commercial awareness - a key skill that employers want to see.
Twitter Marketing UK (@TwitterMktgUK)
Ever poignant, this account gives amazing examples of how the marketing industry is changing and is an essential follow.
James Whatley (@Whatleydude)
James is Ogilvy and Mather's planning partner. He's super well connected, hilariously witty and shares amazing articles about the ad industry before most.
Sam Ellis (@SamuelEllis)
Sam is Saatchi and Saatchi's Head of Innovation. He's at the heart of one of the largest agencies working with global brands on new and exciting technology such as AI and VR.
Sarah Wood (@Sarahfwood)
Sarah a women kicking ass. She's at the helm of a hundred million dollar company, Unruly - who specialise in video advertisements for the digital age. Her vast network and interesting perspective will have you scrolling for days.
Emma Hopkins (@emmahopkins)
Emma is currently working at Snap (aka Snapchat) and was previously at Twitter. it's fair to say she knows a lot about growing a successful tech company. A true creative you should follow.
Lawrence Weber (@lawrenceweber)
There's not much bigger than Lawrence in the Industry. He's the Managing Partner of Karmarama, The Chairman of IPA (Institute of Practitioners in Advertising). and Executive member of BIMA. Get following!
Oobah Butler (@Oobahs)
Despite sounding like everyone's favourite taxi service, Oobah is a journalist for VICE. Extremely funny but produces a great read to take your mind off of things.
It's not good enough to give these a quick scan just before an interview, you need to show that you've been interested in this industry and following its trends for over a year or so.
Trust me, get following.